Course curriculum

  • 1

    Intro to Facebook Ads

    • Introduction
  • 2

    Create a Facebook Page for Your App

    • Create a Facebook Page for Your App
  • 3

    Register and Configure Your App

    • Register Your App

    • Enable Permissions

    • Facebook SDK
  • 4

    Ad Formats and Placement

    • Ad Formats

    • Ad Placements
  • 5

    Build Your App Installs Campaign

    • Choose Your Account

    • Campaign Level: Choose Your Objective

    • Ad Set Level: Define Audience, Placements, Budget and Schedule

    • Ad Level, Ad Format, Upload Media Enter Text

    • Audience Network
  • 6

    App Events and Optimization

    • What is an App Event?

    • App Event Optimization

    • Value Optimization

    • Custom Audiences

    • Create Look a Like Audiences
  • 7

    Measurement

    • Measurement for App Ads

    • Split Testing