Course curriculum

  • 1

    Introduction

    • Introduction
  • 2

    Understand the Apps Ecosystem

    • Understand the Apps Ecosystem
  • 3

    Explore Google App Campaigns

    • Explore Google App Campaigns
  • 4

    Define Your App Campaign Goal

    • Define Your App Campaign Goal
  • 5

    Measure What Matters in App Campaigns

    • Measure What Matters in App Campaigns
  • 6

    Begin with app campaign settings

    • Begin with App Campaign Settings

    • Opening Google Adwords

    • Creating Universal App Campaign

    • Finding your App on Google Play Store
  • 7

    Finish with App Campaign ad Groups and Assets

    • Text Ideas for App Campaign

    • Adding Videos, Images and HTML5 for App Campaign

    • Bid Strategy for App Campaign

    • Targeting and Excluding Locations
  • 8

    The Role of the Marketer in App Campaigns

    • The Role of the Marketer in App Campaigns
  • 9

    Create and Refine Your App Campaign

    • Create and Refine Your App Campaign
  • 10

    Guide the Machine for a Better App Campaign

    • Guide the Machine for a Better App Campaign
  • 11

    Understand Your App Campaign Results

    • Understand Your App Campaign Results
  • 12

    Optimize the App Experience

    • Optimizations of Targeting and Excluding Locations

    • Optimizations of Bidding and Budget